Intro

Just in case you were wondering, spooky season is a whole opportunity for creative business owners to secure the bag. If your Etsy shop or website isn’t stocked with spooky-season goodies, you’re leaving serious money on the table. October might feel like it comes and goes in a flash, but the buying starts way earlier and smart sellers are cashing in now. Whether you’re a DIY queen or a passive income pro, now’s the time to get your shop in on the action.

So if you’ve been wondering what crafts are selling right now or how to turn spooky season into sales season, I got you. If you want to quickly put some products in front of your niche, these are the top Halloween digital products you can create and sell. If you don't have time or get stuck in the creating process, I'll also be sharing some templates that are already done for you so all you have to do is rebrand and resell as your own to rake in those fall profits.

Think sublimation-ready skeletons to printable kids’ activities because these Halloween crafts aren’t just cute. They’re cash-generators. We’re talking low-cost, high-demand digital goods that shoppers are searching for right now on Etsy, Google, and Pinterest. This list is dripping with handmade business ideas that you can flip into profits faster than you can say “boo.”.

P.S. This blog was made with a little help from AI and may contain affiliate links. That means if you make a purchase through my links, I may earn a small commission (at no extra cost to you). Every click helps to create more helpful content for creative entrepreneurs like you. Thank you for your support.

1. Sublimation PNGs & Tumbler Wrap Designs

Sublimation PNGs and tumbler wraps are that girl when it comes to Halloween digital products. If you’ve been looking for crafts to sell that are fast, cute, and profitable, then this is it.

These designs are used by product sellers to press onto 20 oz tumblers, mugs, sweatshirts, and even tote bags. Think spooky skeletons sipping pumpkin spice, pastel ghosts with bows, or vintage horror queens in bold retro fonts.

Here’s why they sell:

• They're low-lift: No shipping, no packaging, just a file upload.

• They're versatile: Customers can use them for personal use or small-batch resale.

• They’re trending hard: Search “sublimation PNG Halloween” on Etsy and you’ll see thousands of high-volume listings.

Even if you’re not a graphic designer, tools like Canva Pro or Kittl let you drag and drop your way to fire designs. Or go to sites like PLR for Crafters or Creative Fabrica and grab a commercial-use bundle, add your twist, and flip it.

Quick Tips for Success:

• Use MidJourney or Kittl to generate trendy ghost or retro motifs, then finish your layout in Canva Pro for polish and speed.

• Offer both a full wrap and a center-placement PNG for each tumbler design. This gives buyers more options and boosts your listing appeal.

• Mock it up like a boss. Use styled tumbler mockups with cozy fall props to help buyers see the vibe, not just the file.

• Name your files for SEO and include those keywords in your Etsy listing title and tags.

• Batch seasonal phrases into mini-collections like “Spooky Mama,” “Trick or Teach,” or “Basic Witch” to boost shop visibility and cart size.

2. Halloween SVG Cut File Bundles

If you’ve got a Cricut, Silhouette, or a community of crafty buyers, SVG cut files are a no-brainer. These are top-selling Halloween digital products on Etsy every single year, and in 2025, the demand is still hot.

Buyers use these SVG bundles to make T-shirts, tote bags, stickers, mugs, party favors, you name it. And the best part is one well-designed SVG bundle can keep making money for you all season long. Think haunted houses, spooky sayings, black cats, gothic florals, and retro fonts with a twist.

These files are especially powerful if you’re targeting physical product makers, busy moms, or sellers who want “ready-to-cut” designs they can drop into their cutting machine software and go.

Even better... SVGs are small in file size but big in perceived value. You can bundle 10–20 themed designs and price them $5–10 or more. That’s digital income with out the stress of inventory.

Quick Tips for Success:

• Design your SVGs with layered cuts (not just outlines) so Cricut users can do multi-color vinyl or HTV projects. This adds massive value.

• Use free tools like Inkscape or pro platforms like Affinity Designer or Adobe Illustrator to get clean, cut-ready vector lines.

• Test your designs in Cricut Design Space before you sell them. Jagged edges or broken paths can lead to bad reviews fast.

• Bundle around themes like “Spooky Teacher,” “Momster Mode,” or “Trick or Teach” to tap into niche audiences that buy in multiples.

• Offer multiple file formats (.SVG, .PNG, .DXF, .EPS) to cover all cutting machines and increase your reach.

3. Halloween Wall Art Printables

Wall art printables are that cozy-meets-creepy staple your audience can’t get enough of. They’re easy to create, instantly deliverable, and perfect for digital or physical product shops. Whether it’s retro haunted house vibes, gothic quotes, or cute spooky season sayings, Halloween wall art is always in style and always in demand during spooky season.

These sell well because customers want quick, affordable decor they can print at home or send to Staples, frame, and hang. You can create bundles (like a 3-pack or 5-pack) or sell individual pieces with multiple size ratios (8x10, A4, 11x14, etc.). They're also super giftable and renter-friendly, which means your designs solve a problem.

This is also a great category for passive sellers who want a low-effort Etsy shop that runs without constant product updates. Once a printable wall art listing ranks, it can keep bringing in traffic year after year.

Quick Tips for Success:

• Design in high resolution (at least 300 DPI) and export in multiple ratios (4:5, 3:4, 2:3, 11x14, 5x7) so buyers can print without resizing issues.

• Use trending Halloween phrases like “Something Wicked This Way Comes,” “Spooky Vibes Only,” or “Come in for a Spell” with on-brand fonts (retro, gothic, handwritten).

• Create bundles with 3–5 coordinated prints to increase perceived value and raise your price point.

• Add mockups of your wall art in real spaces like living rooms or entryways using platforms like Canva or PlaceIt. This boosts buyer confidence and Pinterest pin performance.

• Tag with seasonal keywords and aesthetic search terms like “witchy wall decor,” “haunted house printable,” or “vintage Halloween download.”

4. Ghost & Coquette Aesthetic Clipart

Ghosts in bows? Blush-colored pumpkins? Glittery cauldrons and kawaii bats? Say less. The coquette-meets-creepy aesthetic is dominating the spooky season space right now and sellers who lean into this ultra-specific vibe are raking in digital sales.

This kind of Halloween clipart is perfect for:

• Printable sticker sheets

• Digital planners

• Sublimation designs

• DIY party favors or classroom décor

• POD (print-on-demand) products like mugs, tote bags, and tumblers

The why is simple: the coquette aesthetic is already trending hard on TikTok and Pinterest, and when you blend it with ghostcore or pastel Halloween vibes? You’ve got a recipe for digital product gold.

These bundles sell best when offered as commercial-use assets or as part of DIY kits for fellow sellers. You're giving your customers the tools they need to easily create the masterpiece (or the merch).

Quick Tips for Success:

• Use color palettes like blush pink, lavender, cream, and black to stay on-trend with the coquette + spooky hybrid vibe.

• Make your clipart transparent PNGs at 300 DPI so they can be used across sublimation, planners, and physical printing without a white box background.

• Add sparkle overlays, holographic textures, or glitter brushes to elevate the visuals. Shoppers love anything that feels luxe and whimsical.

• Bundle themed graphics (like 20–30 pieces per set) with ghosts, bows, spell books, bats, and witch hats for better upsell potential.

• Offer Canva-friendly drag-and-drop bundles so non-designers can use them in their own content, POD listings, or DIY kits.

5. Horror Character PNG Bundles

Horror character bundles are one of those Halloween digital products that just don’t miss. Think: cutesy cartoon versions of cult-favorite villains like Chucky, Freddy, Jason, Michael Myers, even Wednesday Addams and Ghostface. The trick is to give them a twist: retro fonts, pastel palettes, or kawaii expressions that turn creepy into creepy-cute.

These high-demand graphics are often used for:

• Sublimation tees and mugs

• Halloween party favors and décor

• Tumblr/tote designs

• Stickers or vinyl decals

• DIY apparel for horror fans and Halloween parties

The key here is trend remixing. You’re blending pop culture nostalgia with aesthetic styles your audience is already obsessed with. These PNGs tend to sell like crazy around September and October, especially when bundled as collections of 5, 10, or 20 characters.

Just be cautious about copyright. Stick to “inspired-by” designs and avoid direct likenesses if you’re not using licensed artwork.

6. Halloween Embroidery Design Files

Halloween embroidery files are an underrated digital product that sells quietly but consistently, especially with the rise of personalized gifts and handmade baby items. These stitch-ready digital designs are used with embroidery machines like Brother, Janome, or Bernina to create spooky-season clothing, accessories, home décor, and even pet gear.

Designs range from simple ghost outlines and pumpkin faces to more intricate patterns like haunted houses, gothic florals, or stitched spell books. What makes this niche powerful is the higher perceived value. Machine embroidery buyers expect to pay more for quality digitized files that are clean, layered, and ready to run.

If you can digitize your own designs (using software like Embrilliance or Hatch), or package commercial-use embroidery files from reputable sources, you can tap into a premium market with less competition than SVGs or PNGs.

Quick Tips for Success:

• Export your files in multiple embroidery formats (.PES, .DST, .JEF, .EXP, .VP3) to cover most machines. This increases your buyer base significantly.

• Test your stitch files on a real machine or in software previews to ensure clean runs, especially for fine details like webs or outlines.

• Bundle small designs (2x2" or 4x4") that are hoop-friendly and beginner-safe. Think mini ghosts, bats, or spider webs for hats, baby onesies, or treat bags.

• Use keywords like “Halloween embroidery pattern,” “machine stitch file,” and “in the hoop design” to show up in niche buyer searches.

• Include a usage guide or stitch chart with each listing. This makes you look polished and pro, which builds repeat customer trust.

7. Printable Kids’ Halloween Activity Pages

If you’re trying to tap into the mama market, classroom helpers, or party planners, printable kids’ Halloween activity pages are where the coins are. These are top-performing Halloween digital products every year because they’re easy to use, fun for kids, and a total time-saver for busy parents and teachers.

Think:

• Coloring pages

• Word searches

• Maze puzzles

• Spot-the-difference games

• Connect-the-dots

• Halloween-themed scavenger hunts

These printables are great for Etsy, TPT (Teachers Pay Teachers), and even your own site. You can sell them as individual downloads or bundle them into full activity books (which command higher prices).

And because they’re seasonally evergreen, once you’ve made a pack, you can relist it every October with zero extra work. Passive income, baby.

Quick Tips for Success:

• Design with both fun and function in mind. Use bold lines, simple instructions, and keep pages printer-friendly (no heavy black backgrounds).

• Include a license or usage note for personal/classroom use to cover your biz and reduce customer confusion.

• Bundle 10–20 activities together and offer them as a Halloween “Mega Pack” to increase perceived value and AOV.

• Use clear, child-safe fonts like Comic Neue, Baloo, or KG Primary Penmanship that are fun and legible for early readers.

• Add your website or shop URL subtly to the footer of each page so you get passive promo every time someone shares or prints it.

8. Digital Halloween Sticker Packs

If your audience loves digital planners, journaling apps like GoodNotes or Notability, or creating digital scrapbooks, Halloween sticker packs are your golden ticket. These are one of the most aesthetic and evergreen Halloween digital products out there.

Digital sticker buyers are looking for spooky, cute, or seasonal designs they can drag and drop into their planners, tablets, or even Instagram stories. Think black cats, witch hats, pastel ghosts, pumpkins with bows, fall coffee cups, and tiny bats in glittery halos.

What makes digital stickers so dope is they’re low-lift, high-margin, and super binge-worthy. Once a customer grabs one set, they’re coming back for more, especially if you sell bundles or build collections around themes.

Quick Tips for Success:

• Export your stickers as transparent PNGs (300 DPI) for GoodNotes users and include a pre-cropped .goodnotes file for bonus points.

• Use soft, on-trend color palettes like blush, lilac, pumpkin spice, and black for the perfect coquette-spooky blend.

• Organize your sticker sets by mood: “Witchy & Wild,” “Pastel Pumpkin Patch,” or “Spooky But Make It Cute.”

• Test your stickers on both light and dark digital backgrounds to make sure they pop no matter how they’re used.

• Offer your set in both individual PNGs and a sticker sheet to give your buyers multiple ways to use them and increase their perceived value.